Memory Almost Full

by Tony Dayoub

That's the title of Paul McCartney's new album. It may also describe the way you felt if you spent your usual couple of hours at Starbucks today.

Yes, the marketing geniuses at Starbucks think that since you spend a few hours each afternoon at their store you are the perfect target for the first release from their new Hear Music record label. How did they go about promoting it? By giving free copies each time you bought a latte?

Nooo... they did it by having all their stores play it all day nonstop!

I hear it's quite good.

Too bad I don't drink coffee. I'll probably have to wait a while to judge for myself.